One of the most known cricket clubs in the UK, the Lancashire Cricket Club, will sell tickets for its upcoming 2020 matches using a blockchain-based platform, Cointelegraph reports on January 26th.
According to an official update from the club, the blockchain platform will be provided by the club's ticketing service provider, SecuTis, and has already been tested during the 2019 season. The club aims to eliminate fake tickets using the system and Jonathon Nuttall, the head of ticketing and digital systems for the club commented: “During the 2019 season, over 80% of tickets bought at Emirates Old Trafford have been made online, compared to less than 50% in 2018 so it’s vitally important that we continue to improve the digital ticking technologies to ensure we make things as easy, and as enjoyable, as possible for those supporters booking with us.”
Using blockchain technology to track the authenticity of various items, as well as secure their product life chains has been one of the most adopted uses so far. It does well to note that once again, the needs of the Lancashire Cricket Club have been met by a private developer, implementing blockchain technology in a tailor made solution. Since we've seen a number of projects target to disrupt various areas of product life tracing using blockchain technology, it would appear they have missed their shot at disrupting the existing market.