A US-based startup, Real Items Foundation (RIF) is testing a blockchain-based Shopify plugin that dictates fake items and sales only authentic items to online shoppers, Contelegraph reports on January 22nd.
The plugin is developed with a combination of blockchain technology and TAM application. The TAM application is a cloud-based application that generates NFTs tokens, which are scanned by customers to confirm the authenticity before purchasing the item.
“We are trying to push consumer protection 3.0 by putting the tools in the end consumers’ hands. There are no apps to download – consumers simply use their smartphones to scan a QR-code to verify the authenticity of an item. Consumers can also use WeChat to scan items to ensure that they are real,” said David Menard, CEO and Founder of Real Items Foundation (RIF).
Shopify is a 3rd largest e-commerce platform in USA with over 5,000 active online stores. With the growing number of daily sales, yet sales of fake items are on the rise. This is one thing that affects an online store because the customer’s satisfactory level will be retarding.
“We are trying not to limit the platform to one company. Our focus is on the consumer and we want to consolidate this experience to help enterprises effectively communicate” said David Menard, CEO and Founder of Real Items Foundation (RIF).
Most of the US-based companies that operate on online stores have shown interest in RIF’s blockchain plugin.